Our Philosophy: Humanity → Pedagogy → Technology

 

At the heart of the Ethical EducAItor is a simple, powerful principle:

Humans come first. Always.

We’ve spent years helping schools, educators, and businesses integrate digital tools. But with AI, we’ve entered a new chapter — one filled with promise, and peril.

AI can personalise learning, streamline admin, and supercharge productivity. But it can also dull human thinking, strip out nuance, and lead to the quiet outsourcing of judgement, curiosity, and care.

We don’t want a world where:

• Teachers use AI to set work,
• Students use AI to answer it,
• AI marks it,
• And no one has truly thought of anything.

That’s not education. That’s automation of learning theatre.

We exist to counter this trend — not by rejecting technology, but by reshaping how it’s used. By re-centring the human.

Three Strands of Change

 1. Helping Students Thrive in the Age of AI

AI will do the easy things.

We teach students to do the meaningful ones.

This strand is about cultivating the skills AI can’t replicate:

• Critical thinking and reasoning
• Ethical judgement
• Creativity and curiosity
• Collaborative problem-solving
• Metacognition — learning how to learn

We show students how to think, not just what to think.

We help them challenge AI, question it, use it wisely — not blindly.

Workshops, challenges, storytelling, and STEM projects form the backbone. Students learn how to use AI as a tool — but not a crutch.

They learn to be the ones asking better questions, not just giving faster answers.

 

2. Building a Teaching Personal Assistant with AI

We don’t want AI to replace teachers.( Bill Gates predicts there will be no teachers or doctors oin 10 years time - we disagree) 

We want it to remove the clutter, so teachers can do more of what matters.

This strand is for educators who are tired of being overwhelmed. Tired of spending hours:

• Creating differentiated worksheets
• Writing quiz questions
• Translating materials
• Marking, tracking, and tweaking resources

We help teachers train their own AI-powered assistant.

Not just a tool that does one task, but a system that learns their subject, teaching style, student needs, and goals.

“Automate the boring. Augment the interesting.”

With our support, teachers can:

• Build a workflow that works with them
• Save time while improving quality
• Keep their pedagogy and personality at the centre
• Use AI to personalise learning without losing control

This is about empowerment, not replacement.

 

 3. Using AI in Business — Ethically and Practically

We also work with businesses, start-ups, and social enterprises. Why? Because the same challenges exist there:

• Time is limited
• Talent is stretched
• AI offers solutions — but also risks

We help business owners:

• Use AI to streamline operations and communications
• Build internal assistants tailored to their workflow
• Automate repetitive tasks without losing the human touch
• Improve content creation, customer service, and decision-making
• Develop ethically aligned strategies that serve people, not just profits

 

We teach prompt engineering. We offer real-world examples.

We focus on what works, not what’s trending.

 

All while keeping values — sustainability, responsibility, fairness — front and centre.

 

 Built as a Social Enterprise, Not a Tech Startup

We aren’t selling AI hype.

We’re building community-powered change.

As a  (soon to be) registered Community Interest Company, our purpose is social impact — not scale for scale’s sake. Our revenue funds workshops, resources, and support for schools and organisations that need it most.

 

This means:

• We partner with schools, colleges, councils, and businesses
• We reinvest in local impact
• We bring global best practice to grassroots communities

 

Our Belief in Sequence: Humanity → Pedagogy → Technology

We’re not anti-AI. We’re anti-unthinking AI use.

We’ve seen how technology can alienate, distract, and dehumanise.

So we build in the right order:

1. Start with humanity. What do people need? What helps them grow?
2. Design with pedagogy. What methods support deep learning?
3. Use technology. Only when it enhances the first two.

 

This isn’t just a philosophy. It’s a filter.

Everything we build passes through it.

 

Is Efficiency Always the way Forward?

 

In The Little Prince by Antoine de Saint-Exupéry, the narrator tells the prince about a merchant who sells a pill that slakes thirst — you take one a week and you no longer feel the need to drink.

The little prince is intrigued but unimpressed. He asks what people do with the time they save by not having to drink water. The narrator replies, “They save fifty-three minutes a week.” The little prince thinks for a moment and says:

“If I had fifty-three minutes to spend as I liked, I should walk at my leisure toward a spring of fresh water.”

This moment captures one of the central themes of the book: that efficiency is not always meaningful, and that the things we save time for are often less important than the beautiful, slow, essential experiences we skip. The little prince values authentic connection with nature and simplicity more than the illusion of progress or convenience.

It’s a quiet but sharp critique of modern life — and a perfect metaphor for how technological efficiency can risk detaching us from what actually matters.

These are  our Social Enterprise Statements, Goals and Focus 

We are registering as a Social Eneterprise and also will be operating under a CIC (non-profit)  Wales

What is a Social Enterprise? 

The primary focus of a social enterprise is to achieve a positive social impact by balancing financial sustainability with a clear social or environmental mission, reinvesting profits back into the community to address social issues rather than distributing them to shareholders; essentially, prioritising social good alongside commercial activity. 

 

 Mission Statement

"Empowering educators, students, and communities to navigate the complexities of AI with confidence, critical thinking, and ethical responsibility. Through education, advocacy, and innovation, we equip learners to harness AI's potential while safeguarding against misinformation, misuse, and bias."

Vision Statement

A world where AI is used ethically, transparently, and effectively to enhance education and empower individuals with the knowledge to critically engage with emerging technologies.

Core Goals

1. Counter Misinformation & Misuse of AI: Educate students and educators on recognisingAI-generated misinformation, deepfakes, and biased outputs.
2. Build Students' Critical Thinking Skills: Teach students to evaluate AI-generated information with a sceptical and analytical mindset.
3. Maximise AI's Potential for Learning & Teaching: Train teachers to use AI effectively for lesson planning, differentiation, and personalised learning.
4. Ensure AI is Used Ethically in Education: Advocate for AI policies in schools that prioritise fairness, transparency, and data privacy.

 

Key Areas of Focus

1. Student AI Literacy & Critical Thinking: AI misinformation detection, AI literacy modules, interactive AI learning.
2. Teacher Training & AI for Efficiency: AI for lesson planning, personalised learning, and administrative efficiency.
3. Public Engagement & Misinformation Prevention: Public awareness campaigns, community training, media partnerships.
4.  Policy Advocacy & Ethical AI Implementation: AI ethics guidelines, AI safety frameworks, policy consulting.

We are available for face to face meetings as well as online support. One off sessions or extended to fully integrate AI into your schools